With the advent of new technology, real economic power has returned to the hands of the masses. The proprietor once enjoyed the opportunity of shaking hands and talking to their customers. Being involved in social media puts the business owner back in the marketplace. In the labyrinth of business promotion, a brand new job description has entered the forefront. The Social Networking or Social Media Consultant, is there as a guide through the online community and helps your business blaze new trails.
In today’s fluctuating economy, there are many questions that present themselves regarding the newest player in the field. The rapid expansion of social media has of necessity created many new problems along with its applications. Social Networking, with it’s multiple platforms and applications can be a real challenge to decipher. The teeming masses of perplexing information can leave one confused. The first quandary that presents itself is, answering the question, “Where do I get started?” At first glance most of the platforms look just about the same. But, that’s only on the surface. In choosing a consultant, you are looking for a person that can see beyond the sameness and use the uniqueness that each program provides.
Consultants are the liaison between the brick-and-mortar business and the internet marketplace. Through the process of compiling market analysis information, they home in on your target audience. Then the formulation of a strategy is developed that will present a strong online presence for your company. As a result, your company’s brand is broadcast over the new media and becomes a solid entity in both arenas.
The initial contact between your company and the consultant requires listening. The business owner and consultant meet to discover the potential clientele that would be served by the company. It requires owner/staff involvement, because as the owner, you know your clientele better than anyone else. This is very important in the formation of a plan that covers your company. The arrow will not even come near the expected target unless that plan is specific. This information is added to the market analysis information and gives the prospective clientele a “face.”
From that combination of data, a plan is drawn up of how best to promote your specific brand’s strengths in an online application. For example, if you have a business that is based on goods, (winter coats for worms, for example) then the product would designate what platform will best display it. You can see how that plan would be entirely different for a company that produces sound bites for radio and video applications.
A strategy of when and where to release the promotional materials is devised. This would take into account key areas of influence for your company’s brand and initiate a way for you to engage with your customers. They can contract out and design your company’s website and integrate other forms of social media to present a unified front. In addition, he/she would devise the plan of action needed to set up the means to monitor your brand’s impact across a variety of media channels simultaneously. Picture yourself speaking in 8 languages at the same time and being understood in each of them. That is the desired result.
The final step will be the selection of social media tools to implement the strategy that was decided. There is Tweetdeck, SocialOomph, Disquis, SEO Quake, and WordPress just to mention a few. These applications all have websites that can give you up-to-the-minute developments of their individual programs. There is also the added benefit of almost immediate follow-up. Couple accurate measurable results, with a decreased time frame to get them, and the necessary adjustments have a greater significance.
Management of Human Resources is the main key when it comes to the success of a company; be it a large one, a medium-sized company or a small one. Each company is only as good as the people who work for it. It could also be the downfall of a company if it is not managed right. Thankfully, HR consultants are in the market to do just that. Companies no longer have to worry about implementing some policies and the workers following them, training and many other things. The administration can do their jobs better knowing that someone who is specialized in the field of handling workers are also doing their part. In many cases where a company does not have their own human resource department, it tends to make the jobs of the administration a lot more difficult. One thing is that the administration is not trained to handle such a task and is therefore not an expert when it comes to it. Managing your workforce takes a lot more than just telling them what to do.
What exactly are the Roles of HR Consultants?
The HR consultants are being called when it involves the managing of your workforce or employees. They can give you solutions when problems arise that concern your employees.
They help train the managers in order for that person to have a better understanding of the people working under him and manage them better.
They are also in charge of recruitment for the company, training as well as monitoring each and every one that they have hired or trained.
These consultants have a good knowledge or have a lot of experience when dealing with company employees so business owners or managers can learn a lot from them and be effective leaders.
Their roles also include implementing policies within the company and they make sure that the employees understand these policies. Discipline is also a main key because without it, there would be chaos. So, it is the job of these experts to maintain discipline inside the organization so there will not be any kind of disturbance that can distress the whole company. They are also in charge of the needs of their workforce such as their medical and health needs. This is not only done for the benefit of the company but also for the workers.
Should My Company Hire HR Consultants?
Each and every company owner would like to run a smooth operation and it is with the help of these HR consultants that a smooth operation can be achieved. If one needs to be successful, then one also needs good employees that are working for him. However, no matter how good they are, there will always be issues that will eventually come up and the business owners or managers would want to have someone skilled in the area to handle such matter. These matters are delicate and need to be handled carefully. By getting a consultant, you are rest assured that things will go smoothly as it possibly can.
Businesses today can be classified as being one of a handful of different kinds of business entities. The general classifications are as follows: a sole proprietorship, a partnership (under which it can fall into one of three categories – general, limited, and limited liability partnership), a corporation, or a cooperative. These, however, are only the general types of business entities, as different countries also have their own different types of business entities. For instance, in Chile there are four types of business entities, in Indonesia there are ten, while in Luxembourg there are only two. For those looking to start their own business, classifying their company as an entity can be a harrowing task in itself, which is why a business plan consultant is vital.
Being that there are so many different types of business entities out there, a small business consultant is necessary whenever a business owner wants to set up a company. Here is a look at two main types of business entities.
There are many businesses in the world today that can be classified as being a corporation. According to the Reference website, a corporation is “a legal entity that is created under the laws of a state designed to establish the entity as a separate legal entity having its own privileges and liabilities distinct from its owner.” As per R. C. Clarke’s book entitled “Corporate Law” and Henry Hansmann’s book “The Anatomy of Corporate Law,” a corporation has four distinct core characteristics:
- Legal personality
- Limited liability
- Transferable shares
- Centralized management under a broad structure
A significant characteristic of modern corporations is the limited liability enjoyed by its owners, shareholders, and employees. If the company should fail, either through a lack of small business consultant or another reason, they are not directly liable for the losses or debts the corporation incurs: investors only stand to lose their investment while employees will lose their jobs, the debt will not be carried over.
Limited liability company
A limited liability company is a relatively new addition to the types of business entities covered by a business plan consultant. According to LLC Reporter, the limited liability company got its start in Germany in 1892 when the government passed a law authorizing the creation of Gesellschaft mit beschrnkter Haftung (GmbH), a forerunner of modern-day limited liability companies.
A modern limited liability company is a very flexible type of business entity sharing the characteristics of a corporation, a partnership, and a sole proprietorship. The characteristic it shares with a corporation is that it has limited liability, while the characteristic it shares with a partnership is that it can have “pass through income taxation.” This is where an entity’s income flows through to its investors and owners.
A limited liability company, due to its flexible nature, can choose to be taxed as a sole proprietorship, a partnership, an S corporation, or a C corporation.
Any business owner keen on starting up his or her own company would do well to talk to a business plan consultant first, as these professionals know the ins and outs of business entities, whatever type they may be.
For consultants, starting a new project can be exhilarating and overwhelming at the same time. In an ideal world, you will have had at least a conversation or two with your project lead or other team members prior to arriving at the client site. The goal of those conversations of course is to learn the major players at the client, the history and current status of the project, your role on the team, the team dynamics and political environment on the ground. But we all know that what’s ideal isn’t always realistic. There are times when demand is high, there’s pressure to fill a role, yesterday, and proper onboarding becomes a luxury. If you find yourself having a quick chat on Tuesday afternoon and jumping on a plane first thing Wednesday morning, here’s a quick list of 20 questions you can ask to get the basic info you need to get up and running quickly, start building relationships with your team and show that you’re ready to rock.
Questions to ask your boss (Client/Project Info)
What is the current status of the project?
Is there a statement of work and project plan I can review? This can help you find out contracted deliverables and timelines.
What does success look like for me in my role?
Who are the main clients and how do you see me interacting with them?
Who are the firm executives on the account and what are their roles?
What politics or relationships should I be aware of?
What documents should I review first or who should I meet with to get up to speed quickly?
What do I need to tackle first this week?
Questions to ask a co-worker, peer, or executive assistant (Administrative Info)
Is there a shared workspace (e.g., SharePoint) for the account/project team that I should use?
Are there specific templates (e.g., Letterhead, PowerPoint) that should be used for deliverables? Is there a brand for the project?
Where’s the printer and what do I need to do to get access/set it up?
What are the expense policies?
Is there a preferred hotel where I should stay or we have a negotiated rate?
Are there any other requirements (e.g., training, policy reviews) I need to complete? By when?
Where and how should I bill my time (Charge code or WBS)?
What are the typical work hours of the client?
Questions to research online (Local Info)
Where are the best places to eat?
Where is the nearest dry cleaner?
Where is the nearest grocery store, Target, or WalMart?
How long does it take to get to the airport or train station in traffic?
While you may still have a lot to learn, you can be up and running in no time, be able to deliver value to your client and get all your personal needs taken care of starting week one!